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News › Polaris and High Lifter Partner Up As Mud Racing Team

Kudos to 2 of the big players in the ATV industry for hooking up and going after the trophies in the increasingly popular ATV mud racing circuit:

Minneapolis, July 30, 2007 – Let the mud bog domination begin! By combining the most powerful force in Utility ATV and Side-by-Side Promotion with the strongest and most innovative ATVs and Side-by-Side machines on the market, Polaris Industries and High Lifter Products, Inc. have created Team High Lifter-Polaris Racing. This newly-created team partners the most experienced riders, fabricators and mechanics with world-class engineers at Polaris to create a racing machine that has already won nine trophies in their first two outings...

Polaris and High Lifter Partner to Dominate the Bog

Team High Lifter-Polaris Racing takes the competition circuit by storm

Minneapolis, July 30, 2007 – Let the mud bog domination begin! By combining the most powerful force in Utility ATV and Side-by-Side Promotion with the strongest and most innovative ATVs and Side-by-Side machines on the market, Polaris Industries and High Lifter Products, Inc. have created Team High Lifter-Polaris Racing. This newly-created team partners the most experienced riders, fabricators and mechanics with world-class engineers at Polaris to create a racing machine that has already won nine trophies in their first two outings.

“We couldn’t be more pleased to be partnered with High Lifter. Their expertise in the mud world is a perfect match for the capabilities of our Polaris Sportsman ATVs and RANGER Side by Sides.” said Craig Scanlon, product line sales manager for the Polaris Side by Side Division.

The sport of ATV Mud Riding is growing faster than the industry as a whole and events such as The High Lifter ATV Mud Nationals and The High Lifter ArenaBog Circuit have given the sport a voice and provided a venue for national media exposure. The sport, much like NASCAR, was born in the backyards of the south and now it is growing into a nationwide phenomenon.

“I believe that Team High Lifter-Polaris Racing will be a promotional vehicle, which is a win-win-win. It’s a win for Polaris with the opportunity to promote their products to riders and racers all across the country. It’s a win for High Lifter Racing with the opportunity to represent a highly successful and well-known name in the ATV Industry. And it’s a win for ATV riders all across the country with open doors and open minds from other manufacturers in the industry who are taking our sport seriously and seeing mud riders as a true segment of the market,” said Scott Smith, Team High Lifter-Polaris Racing.

Team High Lifter-Polaris Racing consists of eight full-time racers, two alternates, and a complete support staff and race-team management which includes:

Scott Smith – Team Captain/President of High Lifter Products, Inc.

Jesse Johnson – Team Mechanic and Racer

Randy Miller – Team Mechanic and Racer

Jeff Newman

Maggie Robertson

Michelle Coffel

Brian Robertson

JW Otwell

Team Management:

Mike Smith – General Manager

Jason Coffel – Team Manager/Media & Sponsorship Contact

Tracie Engi – Team Public Relations Manager

Trey Thomas – Team Manager/Sponsorship Contact

The Team’s goal is to compete in at least 12 races in the 2007-2008 Season with race vehicles that include several Polaris Sportsman 500 H.O., Sportsman 800, Sportsman 800 X2, RANGER XP, RANGER RZR and the famous, hopped-up Polaris Sportsman 90 as a Pit Bike. Future race appearances include:

Summer Mudfest

Mud Creek Off-Road Park - Jacksonville, TX

August 18th, 2007

South Carolina ATV Exhibition

Orchard Park - Gaffney, SC

August 25th & 26th, 2007

4th Annual Mississippi Mudfest

Red Creek Off-Road Park - Perkinston, MS

September 1st-3rd, 2007

Gap Broadcasting ATV Mudstock

Mud Creek Off-Road Park - Jacksonville, TX

October 11th-14th, 2007

For more information on Team High Lifter-Polaris Racing see their official site at http://www.highlifter.com/content/teamhlpol.aspx.

About High Lifter
High Lifter Products, Inc. has been developing and marketing unique, after-market accessories for utility, 4-wheel drive ATVs since 1996. In this short time, the company has grown from a one-man, backyard hobby into a 23 employee, multi-million dollar corporation. We now operate from a 14,500 square foot building located in Shreveport, Louisiana, which includes a retail showroom, a warehouse, a performance shop, and executive offices. We also operate through our website, www.highlifter.com, which is visited by almost 200,000 unique visitors per month, and includes a full product catalog, a chat room and forum, games, an online ATV magazine, and many, many more informative and entertaining features.

About Polaris

With annual 2006 sales of $1.7 Billion, Polaris designs, engineers, manufactures and markets snowmobiles, all-terrain vehicles (ATVs), Victory motorcycles and the Polaris RANGER for recreational and utility use.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ATVs in the world. Victory motorcycles, established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the motorcycle cruiser marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P Small-Cap 600 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories is available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

Posted by Ronin on Tuesday, July 31, 2007 (13:08:57) (1896 reads)

"Polaris and High Lifter Partner Up As Mud Racing Team" | Login/Create an Account | 1 comment

The comments are owned by the poster. We aren't responsible for their content.

Re: Polaris and High Lifter Partner Up As Mud Racing Team (Score: 1 )
by 2FAST4U on Tuesday, July 31, 2007 (22:58:38)

The big teams are coming on strong. Highlifter, Team Gorilla, etc. This should be good for our sport but the only problem I have with it is the teams like these that are hooked up with manufactures like Polaris, BRP etc---they have very deep pockets. The average guy that wants to compete in a mud race cant compete with this. He just doesnt have the cash. I'm not suprised that Highlifter and Team Gorilla is doing so well in the big mud races. It makes a huge difference when you go to a mud race and dont have to worry about breaking axels or needing more tires. These guys have tons of extra parts with mechanics on hand to get them back going. I wish that they would make a class for these big teams and another class for individuals to run in so the average guy would have a competing chance. Anyway, just my opion!

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